Loop Adventures

Loop was founded in 1979 by Christer Sjöberg and Tony Karpestam – two young enthusiastic fly fishers with one goal in mind; to make a living doing what they loved. They wanted to be involved in the developing world of fly fishing and to explore and fly fish in areas previously impossible to reach. From the very beginning they understood that fly fishing was a way of life, and dreams about big money were abandoned and replaced with the passion of pursuing their destiny. Loop was born!

Casting guru Göran Andersson joined Loop and designed Sage’s two-handed rods and revolutionary new fly lines (Loop Custom that were cut and adjusted to preferred length and weight) that were adapted for Görans new casting-technique; the “Underhand Cast.” Not long after Kurt Danielsson contacted Loop and noted that the current reels were of poor quality and soon the new team had developed the first large arbor reel. The year was 1984.When the first Loop large arbor reel hit the market most anglers found it totally bizarre and we had little success getting the tradition-bound fly fishers of the time to buy such a weird fly reel. It took a few years for the reel to make its impression, but today over 20 years later nearly all fly reels are built according to the Loop standard.Speycasting with a DT-line and slow action rod has also evolved over the years and today most of the new casting styles are very similar to the “Underhand Cast” with new progressive rods and relatively short WF-lines. The “Underhand Cast” has indeed progressed and changed speycasting for the better and will continue to be a major influence for years to come.

Enthusiastically they started up a mail order business and small retail store. Local courses were held by them to help spread the knowledge about fly fishing. It was all very small scale and kept close to their home. A few years later they partnered with American fly rod manufacture Sage, and luckily fly fishing was starting to take hold in Sweden.